Twitter lays off all but one person at its only office in Africa 4 days after it opened for the first time
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It’s less than two weeks
since Elon Musk completed his acquisition of Twitter and already
there are concerns that the company is choosing to ignore key risks in its biggest
international growth markets.
Twitter laid off thousands of employees across
the company on Friday, including staff in India and Africa. The
California-based company already had a turbulent relationship with
governments in these regions, and tech experts fear that a diminished workforce
will leave the platform more vulnerable than ever to misinformation and
political pressure.
Musk’s Twitter laid off nearly all the employees in its
only African office just four days after it opened in the Ghanaian capital
Accra, multiple sources with knowledge of the situation told CNN.
Twitter announced that it would open its first African
office in Ghana in April 2021, but its employees had been working remotely until last week. The
sources told CNN that only one employee appears to have been retained in the
Ghana office after the global job cuts.
“It’s very insulting,” one former employee said on
condition of anonymity. “They didn’t even have the courtesy to address me by
name. The email just said ‘see attached’ and yet they used my name when they
gave me an offer.”
The company has reportedly also made sweeping reductions
in India, one of its biggest markets. It laid off more than 90% of its staff in
Asia’s third-largest economy over the weekend, according to a Bloomberg report
this week, which cited unnamed sources. Twitter did not respond to multiple
requests for comment by CNN.
The Bloomberg report came two days after
the Economic Times newspaper reported that Twitter had let go of 180
of about 230
employees in the country, citing unnamed sources.
Free speech advocates say that slashing the workforce is
bad news for both employees and users in Twitter’s international markets.
Raman Jit Singh Chima, senior international counsel and
Asia Pacific policy director at digital rights group Access Now, said that
Twitter had just begun “protecting vulnerable communities” on its platform in
India, and now it has sent a
“clear signal” that it won’t be investing in public policy and online safety
teams anymore.
Even before the layoffs,
Twitter was going through a tough time in both India and Africa.
India’s ruling party has intensified a crackdown on
social media and messaging apps since last year. American tech firms have
repeatedly expressed fears that the country’s rules may erode privacy and usher
in mass surveillance in the world’s fastest growing digital market. India says
it is trying to maintain national security.
As a result, Twitter had spent months locked in a
high-stakes standoff with the government of Prime Minister Narendra Modi over
orders to take down content. This year, it even launched a legal challenge over
orders to block content.
Chima fears that Twitter’s depleted workforce may not
have the ability to “challenge” the government and its problematic orders
anymore. Musk’s other business interests — including a plan to sell Tesla
vehicles in India — may further complicate the picture.
“Musk’s simplistic understanding of free speech coupled
with his desire to bring his other businesses to India and secure licensing for
those,” make it hard for Twitter to push back, he explained.
India’s tech ministry did not respond to a request for
comment.
The company also went through a challenging period in
Nigeria last year.
Last June, the Nigerian government suspended Twitter’s
operations in the country, accusing the social media firm of allowing its
platform to be used “for activities that are capable of undermining Nigeria’s
corporate existence.”
The ban was announced just two days after Twitter deleted
a tweet by President Muhammadu Buhari that was widely perceived as offensive.
In the tweet, Buhari threatened citizens in the southeast region following
attacks on public property.
Nigeria decided to lift the ban only in January this
year.
Tech experts now fear that the company will find it even
harder to navigate new laws in emerging markets.
“Given India’s
adversarial stance against big tech, companies like Twitter have always needed
an army of public policy experts in the country to deal with whatever is thrown
at them,” said Nikhil Pahwa, Delhi-based founder of tech website MediaNama,
adding that he fears Twitter will “struggle to keep pace” with policy changes
in India.
Twitter does not share user numbers, but according to
India, the platform has 17.5 million users in the country. Last year,
India released new technology rules, which were aimed at regulating online
content and require companies to hire people who can respond swiftly to legal
requests to delete posts, among other things.
Pahwa said that while certain “statutory positions”
Twitter was forced to fill in order to comply with these rules will stay, he is
unsure about the fate of other departments, including public policy, business
and content moderation — all of which are key to thriving in growth markets.
Analysts are also concerned globally about the impact
these layoffs will have on misinformation.
In the United States, there are worries that the growing
tumult inside Twitter could weaken its safeguards for the midterm
elections.
Yoel Roth, the company’s head of safety and integrity,
said on Friday about 15% of workers in the trust and safety team were
let go.
There are similar concerns in India, where social media
activity is expected to ramp up as the country prepares for major state
elections in the coming months.
Content moderation is particularly tricky in India, where
over 22 languages and hundreds more dialects are spoken. Digital
rights groups had been demanding an increase in investment in the activity for
years.
“Content moderation has to be specific to geography,”
said Vivan Sharan, partner at Delhi-based tech policy consulting firm Koan
Advisory Group.
“Are they interested in treating all users equally?” he
wondered.

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