Tad Motors unveils first electric vehicle line in Nairobi

Tad Motors has officially stepped into Kenya’s electric vehicle arena with the launch of its first EV line, unveiled during a high-profile ceremony in Nairobi.

The event, held on November 27, drew an influential mix of government officials, diplomats, investors, and technology partners who gathered to witness what many described as a defining moment for the country’s mobility future.

Foreign Affairs Principal Secretary Dr. Korir Sing’Oei delivered the keynote address, calling on the global investment community to take note of Kenya’s rising innovation landscape.

“Kenya is open for investment. We are creating an enabling environment where ideas like Tad Motors can scale across the continent and beyond,” he emphasized, underscoring the country’s ambition to become a continental hub for clean mobility.

The Embassy of South Sudan was represented by Ambassador Ida, who spoke passionately about deepening regional cooperation.

She noted that Africa’s progress depends on countries working together and celebrating shared ambitions, saying, “Innovation knows no borders — and neither should cooperation.”

UNEP’s Programme Officer for Sustainable Mobility, Alexander Koerner, added a global environmental lens to the conversation by highlighting the urgency of transitioning to greener transport solutions.

“Shifting to electric vehicles is not just innovation — it’s a climate imperative,” he noted, aligning Tad Motors’ mission with global climate commitments.

Tad Motors CEO Eng. Tadesse Tessema expressed gratitude to the partners and policymakers who supported the company’s journey to launch day.

“We’re humbled and energized by the support from our partners, innovators, and community who made this day possible,” he said, adding that the government’s backing has been crucial.

“The Kenyan government’s continued support for sustainable industrialization has been instrumental in bringing this vision to life.”

Guests at the event were introduced to the company’s flagship EV range, including premium urban cruisers (Dhahabu), mid-size family cars (Taji), compact eco-friendly models (Amani), luxury executive vehicles (Fahari), and rugged utility designs (Makena)—each tailored to Africa’s diverse transport needs.

The display signaled Tad Motors’ intention not just to manufacture vehicles, but to redefine mobility through locally driven innovation and sustainability.

The company says this launch marks only the beginning, with plans to scale production across Africa through strategic partnerships, local assembly, and continued investment in green technology.