MSK opens 2026 awards entries, challenges marketers to rethink traditional approaches

The awards will feature 19 nomination categories, alongside special honours for Chairperson’s Choice and Overall Best, with entries closing on November 3, 2026.

The winners will be recognised at the MSK Gala on November 27 at Sarova Panafric Hotel in Nairobi.

MSK announced the opening of entries on Tuesday during a pre-gala breakfast at Villa Rosa Kempinski, bringing together marketing executives, brand representatives, agency heads, sponsors and media partners.

This year’s gala is themed “Beyond the Norm, the Next Frontiers of Marketing”, reflecting the industry's changing demands as businesses seek new ways to engage consumers and distinguish their brands.

MSK Chairperson Zuhura Odhiambo said marketers needed to go beyond established approaches to remain relevant in a changing business environment.

“The old playbook is not wrong; it is simply not enough! Stop doing what is expected and start doing what is next! The next frontier is not a place on a map; it is a decision made by people like you, to try, test and lead,” she said.

Entries will be assessed by an independent panel of judges led by a chief judge.

The 2026 edition follows last year's gala, held on December 5 at Mövenpick Hotel in Nairobi, which attracted approximately 500 guests.

MSK says this year's event will feature an expanded programme, broader partnerships and a more streamlined awards ceremony.

The awards come as marketers contend with the growing influence of technology, shifts in consumer preferences and increasing expectations for brands to demonstrate relevance and deliver measurable business results.

Beyond creative campaigns, these changes have placed greater emphasis on understanding audiences, adapting to emerging tools and translating marketing strategies into tangible outcomes.

Marketers and agencies can submit their entries and book tickets or tables through the MSK website at www.msk.co.ke. Sponsorship and partnership enquiries can be made through events@msk.co.ke or 0713 830 246.