Nike halts sales to retailers in Russia
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Nike will not renew licensing agreements in Russia, the
company said Wednesday, joining a growing list of Western companies pulling
back from the country following the Ukraine invasion of Ukraine.
The move affects licensed retailers as Nike shuttered
company-owned stores two months ago soon after Moscow sent troops into the neighboring
country.
"Due to operational challenges in Russia, Nike has made
the decision not to renew or enter into any new business commitments, including
with our franchisee Up&Run," the company said.
"Our business remains on pause and we are providing pay
continuity to our employees."
Nike's statement was in response to an AFP inquiry into the
status after Russian newspaper Vedomisti reported that Up & Run's parent,
Inventive Retail Group (IRG), would shutter its retail locations in Russia
because of lack of access to merchandise.
IRG's website shows 37 Nike locations, nine of which are
listed as "temporarily closed."
"As you can see from our stores, deliveries are
suspended and the goods are in short supply," IRG spokeswoman Lyudmila
Semushina told AFP. "In the current realities, we cannot continue to
support the work of Nike mono-brand stores and will be forced to close
them."
Nike's move comes just two days after Starbucks said it was
shuttering its 130 cafes in the country, and last week, McDonald's announced
its exit from Russia, where it had 850 restaurants employing 62,000 workers.
Russia's President Vladimir Putin ordered troops into
pro-Western Ukraine on February 24, triggering unprecedented sanctions and
sparking an exodus of foreign corporations including H&M, Adidas and Ikea.


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