SHE MEANS BUSINESS| How to use AI to grow your business - Nyandia Gachago
Nyandia Gachago. /COURTESY
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Artificial intelligence (AI) is increasingly shifting from being viewed as a futuristic concept to becoming a critical driver of business growth, particularly for small and medium-sized enterprises (SMEs).
According to marketing and communications professional Nyandia Gachago, the challenge for entrepreneurs is no longer whether to adopt AI, but how to navigate the abundance of tools and trends to identify solutions that deliver tangible value.
Speaking on She Means Business, Gachago outlined how AI can streamline operations by automating repetitive tasks, freeing up time for business owners to focus on strategy and scaling. She also pointed out that AI innovations from the East are often more practical and adaptable to local contexts compared to their Western counterparts.
Nyandia also spoke on activism.
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