Omanyala seeks to bring the 'Bolt effect' back to 100m dash

Instead of stiff, stoic tension, Bolt brought theatrical flair, infectious joy, and undeniable swagger to the starting line.

Omanyala says his growing global fan appeal and vibrant personality are helping build a powerful brand beyond the track, with the Kenyan sprint king increasingly drawing comparisons to the world record holder.

Like Bolt, who transformed athletics through charisma, showmanship and crowd connection, Omanyala has become a fan favourite worldwide thanks to his electrifying performances, trademark celebrations and easy-going personality.

Most fans opined that the Commonwealth Games champion is quickly bringing back the “Bolt effect” that made sprinting must-watch entertainment.

Fresh from his Xiamen Diamond League triumph in China, Omanyala is currently in Italy for Saturday’s Triveneto Meeting Internazionale in Trieste, which he will use as part of his preparations for next week’s Rome Diamond League.

The African record holder says his connection with supporters comes naturally.

“I’m a lovable and likable character. When I get an opportunity to shine and the body performs really well, it just adds to who I am,” said Omanyala.

The Kenyan sprint star says his smile, personality and showmanship have helped strengthen the Omanyala brand while also inspiring the growth of the Omanyala Sprints Club.

“There’s the smile as well, people love seeing me smile. I’m just an easy-going guy, so I guess that adds to the pot,” he added.

Away from the spotlight, Omanyala believes branding is becoming a key pillar for athletes, especially in securing life after retirement.

“This is the opportunity that I have to make sure the brand grows as big as it can so that it can feed me for the rest of my life after retirement,” he explained.

Omanyala, who landed in Italy on Thursday morning, says he is enjoying the country’s culture and food as he settles into his latest European assignment.

He also revealed that Saturday’s race in Trieste is mainly part of his build-up to the Rome Diamond League on June 4.

“I’m feeling good. Hopefully this weekend I can run another sub-10, but the main competition for us is the Rome Diamond League,” said Omanyala.