Google unveils finder tag, new AI smartphone features

The tech giant has organized a press launch event in New York to present the Pixel Tag, a rival to the AirTag, a tracking device commercialized by Apple since 2021.

The tracking device, which sells for $29.99 (34.99 euros) can be connected to Android devices and used to locate valuables such as a wallet or luggage.

The new gadget can detect, for example, if keys fall behind a sofa.

"Yeah, it has that level of accuracy," Google product manager Spencer Boone said of such a scenario.

The tech giant is also unveiling Pixel Watch 5, whose functions include monitoring the number of subway stops remaining to destination and pausing an audiobook or podcast at the exact moment when a listener dozes off.

Earlier Pixel Watch versions could call an ambulance after detecting signs of cardiac trouble. The new version extends this capacity to respiratory problems if someone isn't getting enough oxygen.

The new Pixel 11 incorporates AI advances from Google Gemini and has been "purpose-built to do more for you with less from you," said Google product leader Justin Savich.

The system could automatically respond to a text message asking about when your flight arrives, or place a restaurant reservation based on a conversation.

Another function is to translate a jumble of oral commands into a clear and concise text message.

The devices can be ordered starting Wednesday and will be in stores from August 20.

The Pixel 11 smartphone begins at $899 (999 euros) and is priced up to $1,899 (1,999 euros). The pixel watch begins at $399 (419 euros).

Having been upstaged by the arrival of ChatGPT in late 2022, Google has emerged as a pacesetter in generative AI since spring 2024 following recent advances.