Coca‑Cola seeks to grow beyond big occasions with new Kenya dining campaign

In a press statement, Coca‑Cola said the campaign highlights how shared meals — from lunches with friends and after‑work street food to family dinners — can become memorable moments when paired with a “perfectly served” Coca‑Cola.

“Coca‑Cola believes in the magic of shared meals, especially in a world where food is a cultural phenomenon that brings friends and family to the table,” said Monique Katana, Director Frontline Marketing, Coca‑Cola.

“Through this year’s dining campaign, we celebrate ‘A Recipe for Magic’, highlighting how incredible food, unique atmospheres and the refreshing taste of a chilled Coca‑Cola transform ordinary moments into extraordinary, shared experiences,” she added.

Coca‑Cola said the campaign will focus on two spaces where Kenyans commonly enjoy meals — the family table at home and vibrant dining spots including street food vendors, local restaurants, coffee shops and casual dining spaces.

The company said the campaign will follow an urban‑first strategy targeting Gen Z consumers aged 18–25, while maintaining relevance with millennials, families and urban households, with activations planned in Nairobi, Mombasa, Kisumu and Nakuru.

The campaign will also run through digital storytelling, social media content, partnerships with food creators and chefs, as well as radio, television and digital platforms.

Coca‑Cola said field activations will take the campaign to communities, supported by third‑party voices including chefs and cultural opinion leaders.