ChezaCheza Launches in Kenya with a Bold Promise: 'Cheza Bila Bundles'

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A new sports betting product is changing how Kenyans place their bets, and it doesn’t require internet bundles.

ChezaCheza, a USSD-based sports betting platform, has officially launched with a simple promise: Usi-Stress. ChezaCheza. Designed for convenience, speed, and accessibility, the platform allows users to place bets directly by dialling *770# on any mobile phone, whether smartphone or feature phone, without using data.

In a market where many betting platforms require apps and internet connectivity, ChezaCheza positions itself as an alternative built for everyday Kenyans. The “Cheza Bila Bundles” concept ensures that users can access betting services even when they have no active data plan.

One of the platform’s standout features is its “ChezaCheza Smart Pick” option. For users who may not have time to analyze matches or have deep football knowledge, the system can auto-generate a betting slip instantly. This AI-supported feature uses match data to suggest predictions, offering what the company describes as a smarter way to play.

Users simply dial *770#, select their preferred bet type - Quick Bet, Single Bet, or Multi Bet, choose their stake starting from as little as KSh 50, and confirm payment via M-Pesa. If they win, payouts are processed instantly to their M-Pesa account or ChezaCheza Wallet.

Beyond convenience, ChezaCheza emphasizes security and compliance. The platform is integrated directly with M-Pesa for secure transactions and is licensed by the Gambling Regulatory Authority. Participation is strictly limited to persons aged 18 years and above, with ID verification required for withdrawals and major winnings.

ChezaCheza also highlights responsible gaming as part of its core messaging. The company encourages users to bet responsibly and only stake amounts they can afford to lose.

With its focus on accessibility, automation, and instant payouts, ChezaCheza enters the Kenyan betting space, aiming to simplify the experience for both seasoned bettors and newcomers alike.

As the brand continues its nationwide rollout, one message remains central: no bundles, no stress, just dial *770# and play smart.


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