Musk's social media firm X bought by his AI company

A 3D-printed miniature model of Elon Musk and the X logo are seen in this illustration taken January 23, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
Elon Musk's xAI has acquired X in a deal
that values the social media platform at $33 billion and allows the value of
his artificial intelligence firm to be shared with his co-investors in the
company formerly known as Twitter.
The deal could also help xAI's ability to
train its chatbot known as Grok.
"xAI and X's futures are
intertwined," Musk, who also heads automaker Tesla and SpaceX, wrote in a
post on X, opens new tab: "Today, we officially take the step to combine
the data, models, compute, distribution and talent."
He said the combination values "xAI at
$80 billion and X at $33 billion ($45B less $12B debt)".
Representatives for X and xAI did not
immediately respond to requests for comment.
Much of the deal's specifics remain
unclear, such as how X's leaders would be integrated in the new firm or whether
there would be regulatory scrutiny.
Musk, the world's wealthiest man, is also a
close ally of U.S. President Donald Trump and heads the Department of
Government Efficiency.
Saudi Arabian investor Prince Alwaleed bin
Talal, who owns the investment company Kingdom Holding, said he had requested
the development.
He noted his companies are the
second-largest investors in X and xAI. "After this deal, the value of our
investments is expected to reach between $4-$5 billion... and the meter is
running," he said in a post on X.
D.A. Davidson analyst Gil Luria said the
price tag for X of $45 billion when debt was included was not a coincidence.
"It is $1 billion higher than the take-private transaction for Twitter in
2022."
An investor in xAI who declined to be
identified said they were not surprised by the deal, viewing it as Musk
consolidating his leadership and management at his own companies.
Musk did not ask investors for approval but
told them that the two companies had been collaborating closely and the deal
would drive deeper integration with Grok, the investor said.
Musk's xAI startup was launched less than
two years ago and recently raised $10 billion in a funding round that valued
the company at $75 billion, according to a media report.
It competes with the likes of
Microsoft-backed OpenAI as well as with Chinese startup DeepSeek.
In February, Musk, 53, made a $97.4 billion
bid with a consortium for OpenAI, which was rejected and he has sued to prevent
the ChatGPT maker from converting from a non-profit to a for-profit business. A
judge this month denied Musk's request for a preliminary injunction that would
prevent the changeover.
As competition in AI intensifies, xAI has
been ramping up its data center capacity to train more advanced models, and its
supercomputer cluster in Memphis, Tennessee, called "Colossus," is
touted as the largest in the world.
xAI introduced Grok-3, the latest iteration
of its chatbot, in February.
The X platform could serve to further
distribute xAI products, while also providing a real-time feed of users'
musings, screenshots and other data.
After buying Twitter, Musk gutted the
company's workforce, prompting advertisers to flee the platform and a rapid
decline in revenue. Recently, brands have been returning to X as Musk's
influence in the Trump administration grows.
The seven banks that extended $13 billion
in loans to Musk to buy X kept the debt on their books for two years until they
were able to sell it all at once last month, according to a source familiar
with the transactions.
This was made possible after a surge in
investor interest for exposure to AI companies along with X's improved
operating performance over the previous two quarters, among other factors,
according to two people familiar with the matter.
After the merger, investors who bought the
debt from the banks will profit, said Espen Robak, founder of Pluris Valuation
Advisors, which specializes in illiquid assets. "For sure the debt is
worth more now, if not fully paid off."
Separately, a U.S. judge on Friday rejected
a bid by Musk to dismiss a lawsuit claiming he had defrauded former Twitter
shareholders by waiting too long to disclose his initial investment in the
company.
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