Safaricom pumps KES.15 million into 2024 Rhino Charge
![Safaricom pumps KES.15 million into 2024 Rhino Charge Safaricom pumps KES.15 million into 2024 Rhino Charge](https://citizentv.obs.af-south-1.myhuaweicloud.com/125322/conversions/CAR-21-action-close-up-og_image.webp)
The Rhino
Charge, which supports the activities of the Rhino Ark Kenya Charitable Trust
on environmental conservation initiatives has today received a KES 15 million boost from Safaricom PLC.
The funds
will support Car No. 44 (AK44), led by Adil Khawaja and his team of four. Mr.
Khawaja has been a long-time participant in the event for over 20 years.
In addition
to the KES 15 million sponsorship, Safaricom will also provide network
connectivity at key areas of the event.
“Once again,
we are delighted to sponsor the Rhino Charge, an initiative dedicated to the
conservation, restoration, and protection of our endangered ecosystems. At
Safaricom, sustainability is a deeply ingrained value that guides our every
step. We firmly believe that businesses can be a force for good, and our
support for this iconic event underscores our dedication to environmental
conservation and sustainable development. By partnering with Rhino Ark, we aim
to protect Kenya's precious mountain forests and raise awareness about the
critical role they play in our ecosystem,” said Mr. Peter Ndegwa, Safaricom
CEO.
Last year,
the event took place at the Nkoteyia Community Conservancy, setting a
remarkable fundraising record of KES 173 million. Car No. 44 (AK44), led by Mr.
Khawaja, emerged as the top fundraiser with an impressive total of KES 60
million.
This year’s
competition will take place on Madaraka Day, June 1st, in Kajiado County. The
event has attracted a field of 58 cars. Among the competitors are last year’s
winners, Team 48, led by Mark Glen, who will be hoping to defend their title.
“I immensely
thank Safaricom for their continued support of the Rhino Charge event. Their
generous donation is part of the strategic partnership with Rhino Ark, aiming
at supporting critical ecosystems. Rhino Charge is one of the most spectacular
and extreme 4×4 events, bringing together Kenyans for the cause of
conservation. Preparations are going well, and we are ready to host the event.
As of today, we have 58 car entries participating in the competition,” said
Christian Lambrechts, Executive Director of Rhino Ark.
So far,
Safaricom has contributed over KES 200 million to
the Rhino Charge initiative. This annual off-road 4x4 competition in Kenya
raises funds for the Rhino Ark Kenya Charitable Trust, an NGO dedicated to
conserving and protecting Kenya's mountain range ecosystems, including the
preservation of mountain forests and other threatened habitats. Additionally,
the trust engages and educates nearby communities on conservation, sustainability
initiatives, secures connectivity between mountain forests and other threatened
wildlife habitats, and establishes sustainable financing mechanisms for
conservation.
Safaricom
remains committed to supporting sustainability initiatives and reducing its
ecological footprints. From innovative recycling programs to renewable energy
projects, and partnerships for good, the company is harnessing the power of
technology to drive positive change and to protect the environment.
Want to send us a story? SMS to 25170 or WhatsApp 0743570000 or Submit on Citizen Digital or email wananchi@royalmedia.co.ke
Comments
No comments yet.
Leave a Comment