NOC-K, Nike reaffirm partnership ahead of LA 2028 and Youth Olympics

Also in attendance were newly elected NOC-K Secretary General John Ogolla and First Deputy President Barnaba Korir.

Lotwis reaffirmed NIKE’s commitment to a continued and enhanced partnership with Kenya. 

This collaboration, which began in 1993, is a cornerstone of Kenya’s global sports presence and it extends beyond kitting to include talent development and youth support programs.

This enduring collaboration has significantly elevated Kenya's reputation and standing in the world of sports.

Beyond simply outfitting the national team, the partnership has actively cultivated talent, championed youth development programs, and led to iconic individual collaborations, notably Eliud Kipchoge's historic sub-two-hour marathon and Faith Kipyegon's remarkable, record-breaking achievements through the Breaking4 initiative.

As Team Kenya embarks on a new Olympic cycle, with eyes set on the Dakar 2026 Youth Olympic Games and the Los Angeles 2028 Olympic Games, both parties expressed keen interest in exploring fresh opportunities to strengthen their collaboration and adapt to the evolving needs of Kenyan athletes.

Following the meeting, President-Elect Maluki shared his thoughts: "We've had a truly successful journey with NIKE – one that has seen Kenyan athletes proudly shine on the world stage in our national colours.

“We are deeply grateful for their ongoing support, which has played a crucial role in raising the profile of both our athletes and our country.”

Lotwis's presence in Kenya this week also included attending the recent NOC-K elections and observing the Tokyo World Championship trials, reflecting his engagement as a key stakeholder.