KBL commits Ksh30 million support for team Kenya ahead of Paris 2024 Olympic Games
Kenya Breweries Limited (KBL), through its flagship brand
Tusker has today announced its sponsorship towards Team Kenya for the highly
anticipated Paris 2024 Olympic Games slated for 26 July 2024 – 11 August 2024
in Paris, France.
The sponsorship, valued at Sh30 million, was handed over to
the National Olympic Committee – Kenya, the body responsible for selection and
preparation of the Kenyan Team that will participate in the games. This was
during an event held at the Moi International Sports Centre that was graced by
Hon. Ababu Namwamba, Cabinet Secretary for Youth Affairs, Creative Economy, and
Sports.
While announcing the sponsorship, KBL Managing Director Mark
Ocitti emphasized the significance of the partnership with NOCK:
"At KBL, our
commitment to Kenyan sports runs deep, with a rich history of supporting our
sportsmen and women various disciplines including athletics, football, golf,
rugby, and beyond. We understand the transformative power of sports in shaping
lives and communities, and we therefore remain dedicated to fostering talent
and promoting sports excellence at all levels. It therefore gives us great joy,
to continue our partnership with the National Olympics Committee of Kenya
(NOC-K) in supporting our athletes,” said Ocitti.
He added that the sponsorship will go towards supporting Team
Kenya in preparations for the event, as well as assist NOC-K meet its
logistical requirements.
“As we look ahead to Paris 2024, it is imperative that we
stand united in support of our athletes. Therefore, it gives me great pleasure
to announce that Kenya Breweries Limited will be sponsoring Team Kenya for the
Paris 2024 Olympic Games to the tune of Sh30 million. This sponsorship will not
only provide crucial financial support for our athletes' preparations but also
assist NOC-K meet the heavy logistical requirements associated with this
event,” he added.
On his part, CS Ababu Namwamba commended KBL for its
continued support of Kenya's sporting endeavors: "KBL has long been an
important ally of our nation's athletes, and their generous sponsorship of Team
Kenya for the Paris 2024 Olympic Games is a testament to their unwavering
commitment to our sporting heritage. We are grateful for their partnership and
look forward to celebrating the success of our athletes on the world
stage."
CS Namwamba further assured Team Kenya of the government's
full support, stating, 'I want to assure our athletes that the government
stands firmly behind you as you prepare for the Paris 2024 Olympic Games. Your
dedication and hard work represent the essence of Kenyan excellence, and we are
committed to providing all the necessary support to ensure your success on the
global stage.'
He also called upon more partners to join in supporting Team
Kenya, urging, 'I call upon all stakeholders, both in the public and private
sectors, to come forward and rally behind our athletes. Together, let us
harness the collective spirit of our nation to propel Team Kenya to victory and
make Kenya proud.”
Paul Tergat, President of the National Olympic Committee of
Kenya (NOC-K), echoed these sentiments, highlighting the critical role of
corporate sponsors in advancing Kenya's sporting agenda: "KBL's
sponsorship of Team Kenya is a testament to their belief in the potential of
our athletes and their dedication to supporting our sporting aspirations. With
their generous contribution, we can provide our athletes with the necessary
resources and support to compete at the highest level and make our nation
proud."
Tergat further assured the country of NOC-K’s commitment to
ensuring a fair and transparent selection process for Team Kenya, emphasizing
the importance of integrity and meritocracy in representing the nation at the
Paris 2024 Olympic Games.
“As NOC-K, we are fully committed to upholding the highest
standards of fairness and transparency in the selection process for Team Kenya.
Integrity and meritocracy will guide our decisions as we strive to assemble a
team that will make our nation proud at the Paris 2024 Olympic Games,” he
added.
Through the sponsorship, KBL will leverage its Kenya Milele
campaign to amplify the achievements of Kenyan athletes and inspire national
pride. Through a series of initiatives under the campaign, including athlete
mentorship initiatives, and promotional events, KBL aims to galvanize support
for Team Kenya and foster a sense of unity and patriotism across the nation.
Kenya aims to field a contingent of between 80 and 90
athletes for the Paris Olympics, with the goal of surpassing the 10 medals
secured at the Tokyo Games in 2021. Notably, two team sports have already
secured qualification: the national volleyball team, Malkia Strikers, and the
Kenya Sevens rugby team. Additionally, fencer Alexandra Ndolo has secured her
spot.
Expectations are also high for Olympic Marathon defending
champions Eliud Kipchoge and Peres Jepchirchir, who are expected to be among
the final selections for Team Kenya in the marathon category.
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