Judith Murray, mother to tennis star Andy, calls for holistic approach to talent development

Renowned tennis coach Judith Murray and mother to retired British tennis star Andy Murray, has called for a holistic approach to talent development if the sport is to realize the much sought after growth.

While discussing the development of tennis talent, Dr. Murray emphasized that success in the sport depends on more than just facilities. “It’s not just the facilities,” she explained. “It’s access to like-minded partners, a variety of people to train with and against, and the ability to access coaches who have a track record in producing players at the top end of the game.”

 She stressed that having knowledgeable coaches, along with tennis specific fitness trainers and physiotherapists, is critical to shaping future champions.

Reflecting on her coaching clinics in Kenya, in an interview with Sporty Monday programme on Citizen TV, she said: "I didn’t know what to expect in terms of numbers, ages, and levels, the coaches were quite receptive to me and appreciative to have someone at a professional level to listen to,” she noted.

This positive engagement, she believes, is vital in nurturing a growing tennis culture in Kenya.

Drawing from her experience with Andy Murray’s career, the tennis coach highlighted the importance of financial support in the journey to becoming a tennis star. “You need good funding and good backing behind you to make all that happen,” she said, pointing out that only after players consistently succeed on the men’s or women’s tour do they start attracting sponsorships, which are essential for sustaining a professional career.

When asked about her advice for young Kenyan tennis players aspiring to become stars, Dr. Murray emphasized the value of mentorship. “Find somebody who's been there and done it, who can share their experiences and help you avoid making bad decisions,” she advised.

Murray at the same time urged Olympic federations to play a larger role in preparing young athletes for the challenges of public life and success. “Even if they don’t make it, you need to equip them with life and business skills that help them survive,” she added, pointing out the transition from the junior to the professional tour. “The Junior tour is very much a comfort zone, and as soon as you go into the men’s or women’s tour, you need to have people who will prepare you for what's ahead—not only the athlete but also the athlete's family,” she explained.

Her visit to Kenya highlights the potential of the country’s tennis talent and the need for a strategic, well-rounded approach to talent development.