From F1 to CR7, oil-rich Saudi Arabia's sports shopping spree

Portuguese forward Cristiano Ronaldo attends a press conference at the Mrsool Park Stadium in the Saudi capital Riyadh on January 3, 2023, ahead of the unveiling ceremony. (Photo by AFP)
Saudi Arabia
was named as the lone bidder for the 2034 World Cup on Tuesday, a major success
that follows a string of high-profile sports acquisitions.
The
conservative Gulf monarchy, often criticised over its human rights record, is
attempting to burnish its image and attract tourists and investment as it tries
to diversify its economy away from oil.
Here are
some of the moves that have turned Saudi Arabia into a major player in sports:
Winter
sports
Saudi
Arabia, a mostly desert country where summer temperatures touch 50 degrees
Celsius (122 degrees Fahrenheit), raised eyebrows last October when it was
chosen to host the 2029 Asian Winter Games.
The event,
which has already earned the wrath of environmental campaigners, will be held
at NEOM, an under-construction $500 billion megacity that is planning a
year-round winter sports complex.
Five years
later, the same year as the World Cup, the capital Riyadh will put on the 2034
Asian Games, an Olympic-sized multi-sports event. Hosting an Olympics is the
kingdom's "ultimate goal", Sports Minister Prince Abdulaziz bin Turki
Al-Faisal told AFP last August.
Formula One
The glitzy
world of F1 zoomed in to Jeddah, the Red Sea city that is a gateway for
pilgrims to Mecca, in 2021 with a night race flanking the coastline. It is one
of four grands prix to be held in the wealthy Gulf this year.
The 2022
edition was overshadowed by an attack by Huthi rebels from Yemen, Saudi's
war-torn neighbour, that left oil facilities belching black smoke within sight
of the circuit during practice sessions.
Football
Saudi
Arabian clubs - backed by the Public Investment Fund sovereign wealth vehicle -
have been on an extraordinary buying spree this year, starting with Al-Nassr's
signing of Cristiano Ronaldo in January on a two-and-a-half-year deal said to
total 400 million euros.
It opened
the floodgates, with Ballon d'Or holder Karim Benzema joining Al-Ittihad, Neymar
leaving Qatar-owned Paris Saint-German for Al-Hilal and a stream of other
late-career stars making their way to the Saudi Pro League.
In October
2021, well before the Pro League's acquisitions, a Saudi-funded consortium
completed its takeover of English Premier League club Newcastle United
following a protracted wrangle with regulators.
Fans of the
long-time "sleeping giant", who had been at odds with the previous
owner for years, celebrated by donning Arab headdresses at St. James's Park
stadium. Newcastle have since enjoyed a lift in fortunes, qualifying for this
season's Champions League.
Meanwhile
Saudi Arabia will host the Club World Cup at the end of December as well as the
2027 Asian Cup, now a dress rehearsal for the World Cup. It is also bidding to
hold the women's Asian Cup in 2026.
Golf
Saudi money
has changed the face of professional golf after the upstart LIV Golf, following
a legal battle with the established US PGA and European tours, announced a
shock merger with its rivals in June.
The deal,
which is due to be finalised at the end of December, follows a two-year civil
war after LIV poached players for huge sums, prompting the US and European
circuits to rule them ineligible for certain tournaments including, in the case
of Europe, the Ryder Cup.
Former world
number one Dustin Johnson has been one of the prime beneficiaries, scooping $35
million in prize money in the inaugural season -- on top of a reported $150
million just for agreeing to play.
Boxing
When world
heavyweight champion Tyson Fury won a split-decision in a non-title bout with
MMA star Francis Ngannou on Saturday, it was just the latest high-profile fight
in Saudi Arabia.
Anthony Joshua, another British heavyweight, has fought twice in Saudi, earning a big payday each time while swatting off criticism over alleged sportswashing.
Joshua won
his revenge match against America's Andy Ruiz in King Abdullah Sports City in
December 2019, before returning in August last year when he was outclassed by
Ukrainian maestro Oleksandr Usyk.
Tennis
This year's
Next Gen ATP Finals, featuring the hottest young men's players, will be played
in Jeddah in December. Saudi Arabia was also reported to be the front-runner to
host this year's WTA Finals before Cancun in Mexico was named as the organiser.
Cricket
Last year
Saudi Aramco, the world's biggest oil exporter and one of its richest
companies, embarked on a sponsorship of major events organised by the
International Cricket Council, including the men's and women's one-day and T20
World Cups.
Rallying
The Dakar
Rally, initially raced between Paris and the Senegalese capital, has been held
on Saudi Arabia's unforgiving terrain since 2020.
Last year's
edition was plunged into controversy when French driver Philippe Boutron was
seriously wounded in an explosion that French investigators said was caused by
an improvised explosive device stowed on his car.
Racing
Saudi Arabia
has galloped to the fore in horse racing with the $20 million Saudi Cup, the
world's richest race. The 2021 and 2022 editions were won by Saudi-owned
horses, including 66-1 Emblem Road's victory last year. Japanese longshot
Panthalassa won this year's race in February.
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