CFAO Mobility unveils Toyota Road Safety Competition targeting children

This launch is part of the broader #RoadSafety4All campaign launched last year that reinforces CFAO Mobility Kenya’s commitment to fostering safer roads for all.

The Mural Drawing Competition will provide pupils with a platform to re-imagine road safety and visualize it through art.

Through this creative process, children will express their understanding of road safety rules and share their unique perspectives on making roads safer.

The initiative not only encourages artistic expression but also reinforces the importance of responsible road behavior among young road users.

According to the World Health Organization (WHO), every four minutes a child is prematurely lost on the roads globally. In Kenya, over 40% of road deaths are among vulnerable road users, including children.

This alarming trend underscores the need for targeted awareness initiatives like the Mural Drawing Competition to instill road safety knowledge from a young age.

Speaking at the launch, CFAO Mobility Kenya Managing Director, Arvinder Reel, emphasized the importance of engaging young minds in shaping road safety culture:

“Children are among the most vulnerable road users, and it is crucial to empower them with the knowledge and tools to stay safe. The Mural Drawing Competition not only fosters creativity but also allows children to internalize road safety lessons and become advocates for change within their communities.”

On the other hand, the NTSA Director General, George Njao noted that as the custodian of road discipline in the country, working with partners like CFAO Mobility Kenya is a welcome move as it will buttress the agency’s long-term goal of elevating its commitment to make roads safer through the dissemination of best practices and rules.

“We welcome the move by CFAO Mobility Kenya, one of the country’s leading automotive dealers. Through the #RoadSafety4All campaign, we see an opportunity to effectively engage children who at most times have challenges with reading and interpreting road signs and judging proximity, direction, or speed.

"This is compounded by their impulsive and shorter attention spans thus making them vulnerable to road accidents. This move will effectively enable them to understand their roles as road users as they continue to grow up to become young adults,” Njao said.

The launch of the Toyota Road Safety Mural Drawing Competition marks another milestone in CFAO Mobility Kenya’s journey toward achieving safer roads.

Through education and advocacy, the company is committed to shaping a future where children become champions of road safety, contributing significantly to the vision of zero road fatalities.