itel Launches CITY 100: Stylish, Durable AI Smartphone Targeted at Gen Z #AD

With an RRP price tag of Ksh.11,200 itel CITY 100 redefines expectations for budget smartphones by integrating both playful features and strong performance within a sleek design and tech-enhanced AI, bridging the gap between advanced AI capabilities and budget-friendly devices, empowering users to enjoy a smarter, more connected life.

Unibody Frame & Ultra-Flat Display – A First in Its Class

Embodying the series motto – “Fun, Yet Strong” –CITY 100 is more than just a device; it’s a lifestyle companion for young trendsetters.

With a premium 7.65mm unibody frame, it offers a seamless and sleek aesthetic. Unlike traditional budget phone designs, it features an ultra-flat display that sits perfectly flush with the frame.

This refined design ensures comfort during long browsing sessions and adds a touch of sophistication to every interaction.

Its immersive 6.75-inch display offers a smooth 90Hz refresh rate, a peak brightness of 700 nits and an 83% wide colour gamut to deliver smooth and vibrant visuals even under sunlight.

Engineered for durability and longevity, itel CITY 100 is also remarkably durable with an IP64-rated dust and water resistance, effortlessly withstanding the rigours of daily use.

Built to last, itel supports this phone with a 60-month fluency guarantee. Its frame has undergone testing against 1.5-meter drops and has endured 25,000 micro-drop tests, demonstrating its resilience even in challenging conditions.

Also, CITY 100 comes with a free magnetic speaker in particular countries and supports accessories like stands and card holders, enhancing everyday convenience and fun.

Furthermore, CITY 100 features a 5200mAh high-capacity battery with 18W fast charging and a 4-year battery health guarantee, ensuring all-day long performance and long-term reliability.

itel’s First DeepSeek AI-Powered Creativity

What truly sets itel City 100 apart in its price range is its creative AI functions. As itel’s first smartphone equipped with the DeepSeek R1 model, itel CITY 100 offers DEEPSEEK AI to support intelligent interaction scenarios powered by itel AI. This enables users to transform texts into custom wallpapers or stylise their favourite images with AI creativity, while also enjoying various AI assistant services, such as one-press AI search for shopping or help, instant AI translation, image-to-text conversion, AI writing, AI call noise reduction, and AI voice snap.

itel’s commitment to integrating AI into mobile applications demonstrates its dedication to meeting the smart lifestyle needs of entry-level users, making cutting-edge technology more accessible and affordable.

With these enhancements, itel continues to bridge the gap between advanced AI capabilities and budget-friendly devices, empowering users to enjoy a smarter, more connected life.

As the first release in itel’s City Series, City 100 is built for the adventurous, expressive, and connected young people who embrace technology not just as a tool, but as a way of life.

From its trendy, integrated design to its strong, reliable performance, this is a device that dares users to explore, play, and live their lives to the fullest and have confidence compared with the same price as its competitors.

About itel

Established over 15 years ago, itel is a reliable smart life brand for everyone. Adopting “Enjoy better life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products and lifestyle products to everyone.

It democratizes technology by giving entry to technology and connections to consumers without prior access to it.

After more than 15 years’ development, itel has expanded its presence in more than 80 emerging markets globally. itel has a product portfolio of smartphones, accessories, electrics, speakers, home appliances, and lifestyle products and in 2024 it ranked No.1 Global Smartphone brand under $75 and No.1 feature phone brand. https://www.itel-mobile.com/