From starting in Mombasa in 1940, to Insurance giant: The story of Fidelity Insurance through time #AD

This is the story of Fidelity Insurance, an insurance giant with a rich history and a magical touch.

Many years later, the tree that became Fidelity Insurance has continued to offer the much-needed cover and reprieve to millions of Kenyans in need of quality service and products.

Like a silent, soothing breeze, Fidelity Insurance has confirmed its place as a Kenyan success story, fostering a culture that upholds high standards of service, delivered with innovation, excellence and consistency.

In this fast-changing socio-economic environment, Fidelity Insurance has continually reviewed and updated its operating processes, products and services to ensure sustainable delivery of quality that exceeds customer expectations.

The insurer has continued to grow by leaps and bounds since its incorporation, to become a leading general insurance provider with Gross Written Premium of Ksh.4.1 billion in 2024; offering a wide range of products to cater for individuals, SMEs and corporates.

Today, Fidelity is celebrated as the most customer-centric general business underwriter, best general insurer in claims settlement, most innovative in product offerings and best underwriter in personal medical, as they emerged winner in all the above categories in the Think Business Insurance Awards 2025.

The company is currently a member of the prestigious United Nations Global Compact Initiative, joining thousands of other like-minded companies that are committed to the ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption.

Fidelity is rated by Africa’s leading credit agency, GCR, with BB-(ke) Stable Outlook, and is ISO Certified (ISO 9001:2015).

“Our journey has been exciting and challenging at the same time,” says Fidelity Insurance Marketing & Business Development Manager Roy Ngetich.

Ngetich maintains that the company has remained very resilient, registering consistent growth over the years despite the volatile operating environment due to the effects of global warming and geopolitical factors.

“Customer centricity is at the core of what we do every day. We listen to our customers and align our strategies and initiatives to ensure our customers are happy and valued throughout their experience with us,” says Ngetich.

“We are team EPIC (Efficient, Professional, Innovative and Collaborative),” he adds, with a warm smile.

Products & Services

Innovation has been the fuel that powers Fidelity Insurance to ensure sustainable growth in its products and Services portfolio.

Some of their popular products include Work Injury Benefits Act (WIBA), Personal Accident cover, Domestic Package, Travel Insurance, Medical Insurance (Fidelity Afya Shield), Biznasure for SMEs, among many other General Insurance products.

Fidelity Insurance is flexible in its approach to customer needs, keen to tailor-make solutions to meet and exceed client expectations.

The Fidelity Travel Safari product is cutting edge, with innovative plans which include the Executive Plan for regular travellers, Student Plan, Inbound, Africa, Schengen and domestic. The product is digitally distributed, hence customers can get instant cover wherever they are.

The Fidelity Medical Cover – My Afya Shield promotes the client journey of wellness, making it a unique out-of-the-box cover. The product provides a solution to individuals, families, SMEs and corporations.

For more information about the product offerings, visit www.fidelityshield.com or call 0709 988 000, WhatsApp 0758 196 847.