Keroche: Anerlisa Muigai, Edward Muigai unveiled as new leadership for Kenya's celebrated brewer

Kenyan brewer Keroche Breweries on Tuesday, June 24, held a seismic stakeholders meeting aimed at boosting local business, improving the welfare of farmers, building Kenya and restoring the much-loved Keroche brands into the market.

Held in Nairobi, the stakeholders gathering saw over 500 distributors, bar owners, stockists, farmers and diehard clients gather for an afternoon of much pomp and colour as the brewer unveiled their slew of beloved brands in a bid to reinvigorate the market and inject fresh energy into the arena.

Edward Muigai, the group CEO, Keroche Industries, expressed his excitement at bringing new life into the legendary beer brand, detailing his elation at the company's merging of Kenyan products with a revitalised psyche of the unbeatable Kenyan spirit of entrepreneurship, sharing and beverage commerce.

Speaking to the stakeholders, Muigai, a scion of the Keroche founders, continued to express his optimism in the brewer's unshakable resilience and toughness - a remarkable resurgence of the universally beloved Keroche brands by Kenyans of all walks of life.

"This just goes on to show that we are made of an unbeatable spirit. Kenyans are known for their resilience and their entrepreneurial spirit. Despite any setbacks, Kenyans have been known to rise up and dust themselves - and get back in the ring," Muigai remarked.

"This is truly an inspiring meeting. One that shows that Keroche is back and that we have remained true to our cause - the cause of Kenyans and the cause of the Kenyan farmer and producer. All of you are a testament to our indomitable spirit!"

Hundreds of bar owners, distributors and stockists also got a chance to interact with the company's honcho as well as with each other, as the meeting segued into a one-on-one opportunity for stakeholders to know each other, further spread their entrepreneurial tentacles and position themselves better in a quickly evolving beer market.

As they sipped on various brands, which included Summit Lager, Summit Malt and KB, as well as Vienna Ice, the gathered guests also took time to share their opinion on the various tastes and textures of the company's brands, as the leadership took note of the concerns which ranged from distribution, longevity, easy accessibility and market sustainability.

Blending Kenyan pride, craftsmanship and innovation into every sip, Keroche's expertly brewed custom beers reimagines the bold flavors expected from such a trusted brewer, while delivering a uniquely smooth and refreshing character carefully crafted and that is distinctly and authentically Kenyan.

"Today is a tribute to Kenya’s rich tradition of craftsmanship, warm hospitality, and dynamic entrepreneurial spirit, bringing a true taste of home to all beer lovers as well as showcasing the uniquely Kenyan love for a good tipple, a great evening and beautiful friendships," Anerlisa Muigai, the company's Marketing Director, said.

She added, "From the brands inception, Keroche has been a mission-centric organization on a quest to reimagine the way the world enjoys beer while helping enhance the visibility of Kenya and keeping it's focus on flavor, creativity, and community."

The Naivasha-based brewery also said it is committed to supporting local farmers and creating more jobs to boost the economy, describing the fresh brands as ‘specially crafted’ using the state-of-the-art technology and traditional process that guarantees customer satisfaction.

"This beer is naturally brewed, has no hang overs, zero sugar and has been brewed using the best standards in the country,” Muigai added.