Kenya embarks on campaign to highlight EU Economic Partnership Agreement opportunities

This initiative will offer comprehensive insights into the benefits and potential of the agreement, which promises to open new markets for Kenyan products across all 27 European Union member states.

Investments, Trade, and Industry Cabinet Secretary Salim Mvurya hailed the EPA as a transformative agreement that will significantly enhance Kenya’s trade prospects. "It is crucial that both the business and investor communities are fully informed about the stakes involved—not only for the private sector but also for public and government agencies," he stated.

Speaking at a joint press conference in Nairobi, EU Ambassador to Kenya Henriette Geiger commended the Ministry’s efforts to streamline and operationalize the agreement.

"The EPA provides a unique opportunity for Kenya’s business community to access the European market duty-free. Once fully embraced and adopted, this agreement will significantly increase employment opportunities and strengthen economic ties between Kenya and the EU," said Ambassador Geiger.

To ensure effective implementation, a trade mission from Brussels, Germany, is scheduled to visit Kenya in September. The mission will work closely with the Ministry to develop a robust operational structure for the EPA, ensuring that Kenyan businesses can fully capitalize on the opportunities available in the European market.