‘Focus on content, not clout!’ Redsan tells Kenyan artistes

Dancehall maestro Redsan now says that the downfall of most Kenyan artistes begins when they depend on clout rather than talent to sell their music.

The ‘Shoulder back’ hit maker claimed most Kenyan artistes would rather play mind games with their fans so as to sell their music content, instead of trusting in their art and talent.

“Wasanii wengi hawa-trust sanaa, wanatrust clout na kudanganya watu…Unacheza na akili ya fans alafu kidogo umerelease muziki. Look at the international artistes we support and listen to, these people release content without clout,” said Redsan during an interview with Radio Maisha on Monday.

He further offered three solutions that he feels the Kenyan music industry needs in order to be internationally recognized.

According to the dancehall king, Kenya needs streaming services, 75% airplay, and visibility on the available streaming platforms that he said are currently dominated by Nigerian artistes.

“Kama ni Spotify Kenya, feature Kenyan artistes, not Nigerian artistes…this is a conversation we need to bring after the 75% airplay is passed,” said Redsan.

The comments come after Redsan released a rap song titled ‘Ukicatch we catch’, which is aimed at revealing the ails that have hit the Kenyan music industry over the years.