Caroline Mutoko: I make a lot more money now than I did when I was on radio

Celebrated media personality presenter Caroline Mutoko has revealed that she is earning more money now as a digital marketer than she did when she was a radio presenter.

Mutoko was on radio for nearly 19 years; four and a half of which she spent at Capital FM before proceeding to Kiss FM for 14 years, after which she hang up the microphone.

On why she opted to leave at the time she did, in spite of the fact that she had risen to become one of the highest paid radio presenters in the country then, Mutoko said she had done her part and felt like it was finally time to exit the booth and leave it to the younger generation.

She added that the transition from radio to the field of digital marketing has been kind to her, and that she now makes more money than she did with the mic on, but without having to wake up at dawn as was required of her then.

“I always knew that there was a world beyond the mic, and I guess this is it. I am a great storyteller, and I am using that to make a living. I’m glad that I make a lot more money than I did when I was on the radio,” she told Daily Nation in an interview.

“It’s been nine years since I left radio. I left because I felt it was time, and I’ve never looked back. I know many wondered why I quit. Some encouraged me to hold on. That I had a great show on radio. But, a good dancer knows when to leave the stage. So far, the transition has been good and rewarding. I have taken time to reflect and put things into perspective. I like that I am still doing well without having to wake up at 4am.”

Mutoko has, since reinventing herself as a digital marketer, worked with several top locl and international brands among them Tecno, Safaricom, Dubai Tourism, L’Oreal, and Netflix.

When asked if she still misses radio, Mutoko responded with a straight “No,” reiterating that she gave it her all when it lasted and has fully embraced her new line of work.

“It has been nine years since I left (radio), and I am glad I did it. And to be honest, if I wanted a radio experience, I would start a podcast. A podcast is the modern radio,” she stated.

She went on to heap praise on a multitude of other media personalities whom she mentored when they were just starting out in the game, naming a few stand out names like Nyambane, Jalang’o, Larry Madowo, Shaffie Weru, Sanaipei Tande and DNG.

According to Mutoko, however, of all the people she worked with; “Jalang’o and Chipukeezy were the two hungriest people. They wanted more, and were willing to put in the time and effort.”