SHE MEANS BUSINESS| Doing business in a tough environment: Patricia Ithau

Patricia Ithau works hard and plays hard and does not shy away from sharing the thorny parts of leadership, while many would rather gloss over the roses.

She Means Business sat down with Patricia to discuss her leadership journey and legacy.

As the CEO and executive director of WPP-Scangroup, Patricia says that the marketing and communications space has evolved rapidly, and it has become increasingly important to adapt to the shifts that come with artificial intelligence to remain relevant.

Patricia believes that it is critical to maintain the human side of things when leading teams, and that in order to achieve goals, the team's buy-in is required, which means being aware of the various challenges that team members are facing and leveraging each individual's strengths. 

Patricia says that as she considers her legacy, she has been thinking about returning to the impact world for one last time. Patricia spent a few years in the impact world while serving as regional director at Stanford Seed, East Africa. 

Watch the full episode of She Means Business to find out more about what makes Patricia Ithau tick.