What Kenyans searched for during the 2026 FIFA World Cup: Google reveals

Kenyan football fans used Google Search for far more than match results during the 2026 FIFA World Cup, with new search trends showing growing curiosity about football traditions, technology, players and shared viewing experiences.

According to data released by Google, search interest throughout the tournament reflected how fans engaged with the month-long competition beyond the action on the pitch.

Argentina's dramatic winning goal against Egypt set a new global all-time Google Search record for queries per second, underscoring the worldwide interest generated by the tournament.

In Kenya, the most searched matches between June 11 and July 13 were France versus Morocco, Brazil versus Norway, Brazil versus Japan, Norway versus England, and Portugal versus Spain.

The tournament also drove a sharp increase in searches for public viewing venues, with Google reporting a 700 per cent surge over the final two weeks as fans looked for places to watch matches together at fan parks, restaurants and other venues.

Football traditions attracted significant attention as well. Searches for "La Ola", commonly known as the Mexican wave, were 130 per cent higher than during the 2022 FIFA World Cup, suggesting increased interest in one of football's most recognisable stadium celebrations.

Among African players, Egypt's Mohamed Salah topped search interest in Kenya, followed by Cape Verde goalkeeper Vozinha, South Africa's Jayden Adams, and Morocco's Achraf Hakimi and Ismael Saibari.

Global stars also remained a major draw, with Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, Lamine Yamal, Rodri and Ferran Torres ranking among the most searched footballers by Kenyan users.

Google's data further showed that fans were keen to understand the technology behind the game.

During the opening week of the tournament, searches related to the official FIFA World Cup match ball rose by 290 per cent, while overall interest in the ball was 10 per cent higher than during the 2022 edition.

Many users searched for answers about how the official match ball works, including what type of air it contains, how it is manufactured, whether it is rechargeable, how it is charged, and how much it costs.

The long-running debate over football's greatest player also resurfaced during the tournament.

Since the competition began, searches for "Who is the GOAT of football?" increased by 200 per cent. Google said Lionel Messi was searched only 10 per cent more than Cristiano Ronaldo in Kenya, highlighting the continued rivalry in public interest between the two football icons.

Google said the search trends demonstrate that for Kenyan fans, the FIFA World Cup was about much more than the final score, with people using Search to explore the stories, personalities, innovations and traditions that shaped football's biggest tournament.