Weak skincare regulation puts consumers at risk, experts warn

Sonnie Kamau, founder of Sonnie Touch Wellness Center, is calling for stricter regulation of skincare products and practitioners, warning that gaps in enforcement are putting public health at risk.

Sonnie, who has 18 years of experience in the industry, says consumers are often misled by products marketed on social media with claims of clearing acne, dark spots and other skin conditions, without adequate guidance on their suitability.

She said some consumers also rely on recommendations from friends and relatives or buy products from online vendors without understanding their skin conditions.

“Anyone who is not licensed, honestly speaking, they should not be talking anything to do with skin, because they're causing more damage,” Sonnie said.

She urged authorities to enforce licensing requirements for practitioners and tighten controls on businesses selling skincare products, arguing that treatment of skin conditions requires professional knowledge and proper assessment.

Sonnie also raised concerns over harmful skin-lightening products, warning that prolonged use of products containing unsafe ingredients could damage the skin and potentially affect other organs.

She said some consumers seek treatment after developing complications from products they purchased over the counter or through social media platforms.

The entrepreneur further cautioned against aggressive facial scrubbing in barbershops, saying repeated exfoliation without proper consultation can damage the skin's protective layer, cause sensitivity and worsen hyperpigmentation.

She argued that skincare procedures should be preceded by consultation and assessment to establish the condition being treated.

Sonnie said common concerns among his clients include acne, acne scars and hyperpigmentation, with some cases requiring prolonged treatment and consistent professional care.

She attributed some of the complications he encounters to the use of unsuitable products, genetics and dietary factors, among other possible triggers.

She said regulation should extend beyond practitioners to include the formulation, marketing and sale of skincare products, particularly those making claims about treating specific skin conditions.

Sonnie argued that consumers should be protected from operators whose priority is making sales rather than ensuring product safety and appropriate treatment.

“It's one thing to make a sale, it's another thing to sit and ask yourself, have I impacted that life?” she said.

She advised consumers to seek professional consultation before using products or undergoing treatments, rather than relying on unverified recommendations.