Wave 360 Africa recognised for driving Kenya’s creative, digital economy

Young Kenyan digital and marketing firm Wave 360 Africa has been recognised for its contribution to the country’s creative and digital economy during the Nairobi International Trade Fair.

The recognition came as the annual trade fair, which brings together exhibitors from sectors including agriculture, manufacturing, technology, education and business, entered its final days at the Jamhuri Showground.

Agriculture and Livestock Development Cabinet Secretary Mutahi Kagwe, who officially opened the fair on September 30, praised the company’s use of creativity and technology to build brands and engage audiences.

“What Wave 360 Africa is doing is a good example of how young Kenyan companies can use creativity, technology and a deep understanding of our people to build brands that connect. We must continue supporting such enterprises because they are creating opportunities, shaping conversations and showing what Kenyan talent can deliver,” Kagwe said.

Founded in 2022, Wave 360 Africa offers services spanning strategy, creative development, digital and social media, activations, production, events and media.

The firm says its approach is centred on understanding its audiences and communicating with them in a language they can relate to, with its work cutting across sectors including government, healthcare, financial services, telecommunications, fast-moving consumer goods, technology, agriculture and development.

Its portfolio includes public health campaigns, youth programmes, digital storytelling and experiential marketing initiatives.

Wave 360 Africa CEO Zedekiah Mukoya said the recognition reflected the efforts of the company's team and its approach to developing campaigns around audience needs.

“We are grateful for the recognition because it speaks to the work of our entire team. Our philosophy has always been simple: understand the people first, then build brands that speak to them in a language they understand. Kenya has incredible creative talent and our responsibility is to keep creating work that delivers real value to brands, institutions and communities,” Mukoya said.

The firm also received attention at the previous Nairobi International Trade Fair after President William Ruto visited its stand, where he picked a Pepsi soda and drank it while interacting with the team.

The experiential activation was later recognised with a trophy.

Wave 360 Africa has also expanded beyond Kenya, entering the Ugandan market in April 2025 as it seeks to grow its regional footprint.

The Nairobi International Trade Fair runs from September 28 to October 4.