USAID partners BrighterMonday to equip young entrepreneurs on online trading

The U.S. Agency for International Development-USAID and BrighterMonday Kenya have unveiled new initiative that aims to equip young entrepreneurs with the necessary tools and knowledge to expand their market opportunities through online trading.

BrighterMonday Kenya, a talent matching platform,  will oversee the implementation of the e-Biz Kwa Vijana project, along with the eTrade Alliance implementing partners Nextrade Group and Palladium.

"This program represents our commitment to bridging the talent gap in Africa and unlocking opportunities for economic empowerment. By embracing technology, entrepreneurs can unlock new avenues for growth and expand their reach beyond traditional boundaries.

“We are excited to see the transformative journey the beneficiaries will experience as they learn how to connect, engage, and succeed in their businesses." Chris Otundo, CEO of BrighterMonday Kenya.

The e-Biz Kwa Vijana project is set to revolutionize the entrepreneurial landscape in Kenya by empowering and enabling the youth to thrive in the digital era.

Under the project, 1,000 entrepreneurs, aged 18 to 35,will also be trained to leverage digital platforms and marketplaces.

In parallel with the training efforts, the e-Biz Kwa Vijana project will onboard at least 600 entrepreneurs and MSMES onto prominent e-commerce platforms and marketplaces.

"USAID is proud to partner with BrighterMonday Kenya to implement the eBiz Kwa Vijana project to support Kenya's

young MSMEs, rural and women entrepreneurs, and people with disabilities with business opportunities through e-commerce, and in growing Kenya's digital economy," said the USAID Mission Director David Gosney during the launch