Tusker named Kenya’s strongest, fastest-growing brand in 2025

Kenya Breweries Limited (KBL)’s flagship beer brand, Tusker, has been named the strongest and fastest-growing brand in Kenya.

According to the U.K.-based brand valuation consultancy Brand Finance, Tusker has registered exemplary performance this year, making it the fastest-growing Kenyan brand with a 67 percent increase in value to Ksh.9.6 billion.

The report attributed this growth to a rebound in consumer spending, favourable market conditions, and the reopening of the hospitality sector.

In 2024, Brand Finance ranked Tusker the fifth strongest Kenyan brand.

“The strong revenue growth, attributed to successful pricing strategies and commercial activities implemented by East African Breweries (EABL). In addition, Kenya’s growing economy and increasing urbanisation have boosted consumer spending, further driving demand for branded alcoholic drinks like Tusker,” Brand Finance said.

In terms of brand value, Tusker emerged as a fast-rising and strongest Kenyan brand to take the fifth position with a Brand Strength Index (BSI) score of 97.1 out of 100 and brand notes of 10 out of 10 scores for familiarity, consideration, and reputation within its home market.

Tusker’s Marketing Manager, Christine Kariuki, said, “The unrelenting spirit of resilience, celebrating the rich cultural heritage and national pride of Kenyans remains at the core of Tusker.”

“This is a recognition that is not only meaningful to us at KBL but also one that speaks to the everyday moments in which consumers choose Tusker to raise a toast, celebrate, and spread cheer.”

She further praised Kenyans who are central to the brand that the recognition exemplifies.

“This recognition is for the amazing team behind Tusker; from the hardworking team that brews, markets and delivers Tusker to our trade customers and partners as well as our consumers across the country, and the generations of Kenyans who see Tusker not just as a beer, but an iconic brand that exemplifies the resilient Kenyan spirit,” noted Kariuki.