Swiss retailer TimeVallée opens Kenya’s first luxury multi-brand watch boutique

Swiss luxury watch retailer TimeVallée has opened a boutique at the Global Trade Centre (GTC) Mall in Nairobi, introducing what it describes as Kenya’s first luxury multi-brand watch boutique.

The boutique, located in Westlands, occupies more than 300 square metres within the GTC complex, bringing together collections from 10 internationally recognised watchmaking brands.

The brands featured at the outlet include Cartier, Bvlgari, Hublot, TAG Heuer, IWC Schaffhausen, Jaeger-LeCoultre, Baume & Mercier, Panerai, Roger Dubuis and Zenith.

According to a statement to newsrooms, the boutique is designed to offer customers an immersive watchmaking experience, combining luxury retail with personalised services and access to specialist expertise.

The outlet features an open-plan layout showcasing the different watch collections, alongside Le Salon, a private lounge intended to provide customers with a more personalised experience.

“TimeVallée once again demonstrates its ability to deploy a unique luxury retail concept internationally. We are thrilled to have partnered with Art of Luxury, a trusted partner who shares our vision of serving local clientele with more than a boutique, a watchmaking journey guided by a passionate sales team,” said Hélène Maslin, TimeVallée’s Chief Executive Officer.

Art of Luxury, which operates the retail destination at GTC Mall, said the partnership would expand its luxury offering and introduce more international watchmaking brands to Nairobi’s clientele.

“Partnering with TimeVallée allows Art of Luxury to expand its luxury offering and to bring world-class horology to Nairobi’s vibrant community,” said Mahesh Shahani, Director at Art of Luxury.

The boutique incorporates TimeVallée’s signature design features, including a watchband-inspired marquee, golden tubes and champagne-coloured finishes, blending contemporary design with elements intended to reflect the heritage of luxury watchmaking.

The Nairobi opening expands TimeVallée’s presence in the Middle East, India, Africa and Turkey (MEIAT) region, following recent openings in Turkey, India and Egypt.

Established in Switzerland in 2014, TimeVallée operates through strategic partners, with more than 50 boutiques worldwide.