Boost as Sidian Bank backs Eldoret City Marathon to inspire budding athletes

The latest partnership will see Sidian Bank invest Ksh 500,000 in projects that will boost athletics development in the region while encouraging a healthy lifestyle in Uasin Gishu County and the North Rift region.

While the athletics fraternity enjoyed a new milestone following a successful edition of the Eldoret City Marathon, budding athletes from the region are set to benefit from the financial windfall and increased investment in empowerment initiatives.

The latest partnership will see Sidian Bank invest Ksh 500,000 in projects that will boost athletics development in the region while encouraging a healthy lifestyle in Uasin Gishu County and the North Rift region.

With Eldoret being fondly referred to as the “City of Champions,” exposure at the grassroots level will play a critical role in ensuring long term continuity in the region’s conveyor belt that reliably churns out world beaters.

Races that are well-resourced and expertly organized provide a platform for young athletes to compete in a formal setting, familiarize themselves with their potential and build self-confidence to pursue higher-level sport.

The collaboration also improves access to the sport for young, less privileged athletes as better organization of the events will help more local athletes participate, engage with the best in the field, and be inspired by their experiences.

This interaction is crucial to discovering and nurturing the next generation of elite runners, ensuring the legacy of the region's running culture remains strong.

The Eldoret City Marathon is an opportunity for community members to engage not only as competitors, but as advocates for good health, while encouraging both young and older adults to adopt a more active lifestyle, contributing to tackling the growing problem of lifestyle diseases.

These collaborations have a lasting impact by helping to build infrastructure and promote participation and a culture of sport.

Races that are well-resourced and expertly organized provide a platform for young athletes to compete in a formal setting, familiarize themselves with their potential and build self-confidence to pursue higher-level sport.

The collaboration also improves access to the sport for young, less privileged athletes as better organization of the events will help more local athletes participate, engage with the best in the field, and be inspired by their experiences.

This interaction is crucial to discovering and nurturing the next generation of elite runners, ensuring the legacy of the region's running culture remains strong.

The Eldoret City Marathon is an opportunity for community members to engage not only as competitors, but as advocates for good health, while encouraging both young and older adults to adopt a more active lifestyle, contributing to tackling the growing problem of lifestyle diseases.

These collaborations have a lasting impact by helping to build infrastructure and promote participation and a culture of sport.