Moët & Chandon continues Formula 1 legacy under LVMH partnership

The champagne house returned to Formula 1 in 2025 and says it is now building on a legacy that stretches back more than seven decades, celebrating victories and podium moments that have become synonymous with the sport.

This year’s Monaco Grand Prix saw rising stars and established champions take centre stage, with Kimi Antonelli, Lewis Hamilton and Isack Hadjar among those celebrating on the iconic Monaco podium.

As part of its partnership with Formula 1 and the Automobile Club de Monaco, Moët & Chandon enjoyed prominent branding at the Stade Nautique Rainier III in Port Hercule, one of the most visible locations along the Monaco circuit.

The relationship between Moët & Chandon and Formula 1 dates back to 1950 at the Reims Grand Prix, when Frédéric Chandon de Briailles spontaneously presented a bottle of champagne to the race winner.

The gesture evolved into one of the most recognisable traditions in global sport: the Formula 1 podium champagne celebration.

At the heart of that tradition is the Celebratory Jeroboam, a specially reserved bottle stored in the historic cellars of Épernay, France.

The bottles are transported to Grand Prix venues around the world, where they are signed by race winners before being shared with victorious teams during podium celebrations.

According to the company, each Jeroboam represents decades of Formula 1 history, carrying the signatures and memories of generations of champions.

The champagne house says its connection with Formula 1 extends beyond celebration, citing shared values of precision, craftsmanship and teamwork.

“United by the same pursuit of precision and excellence, Moët & Chandon and Formula 1 celebrate the craftsmanship, teamwork and passion that define both our worlds,” said Sibylle Scherer, President and CEO of Moët & Chandon.

The company noted that its involvement in Formula 1 now spans the entire post-race celebration journey, from Parc Fermé and the Cooldown Room to the podium itself.

Following every race, winning drivers sign the Celebratory Jeroboam before making their way through the traditional podium sequence, culminating in the champagne spray that has become one of the defining images of Formula 1.

Moët & Chandon says the ritual remains a symbol of collective achievement, honouring not only the drivers but also the engineers, mechanics and teams whose efforts contribute to victory.

“Every moment is a reminder that victory is better when shared,” the company said