Kasuku unveils new brand identity after 60 years in stationery market

The refreshed identity was launched during an event at Mövenpick Hotel in Westlands, Nairobi, attended by media representatives, education stakeholders, partners and other invited guests.

The rebranding marks a new chapter for the heritage brand, which has been part of Kenya's stationery market for more than six decades, providing products used by generations of learners in their educational journeys.

Speaking during the launch, Twiga Stationers & Printers Ltd Chief Executive Officer Asitha Samaraweera said the new positioning builds on Kasuku's longstanding association with students while expanding its focus beyond stationery to embrace children's ambitions and future potential.

"For more than 60 years, Kasuku has been part of Kenyan students' learning journeys, supporting everyday moments of writing, creativity and expression. The refreshed positioning builds on this heritage and broadens the brand's story beyond stationery, placing children's dreams, learning and future potential at its heart," Samaraweera said.

He explained that the 'Dream. Learn. Become' message represents the different stages of a child's development, from imagining possibilities to acquiring knowledge and eventually growing into the person they aspire to be.

"Kasuku believes that every child deserves to dream boldly, create freely and shape a future they believe in," he added.

Despite the changes to its visual identity and brand positioning, the company said its commitment to producing quality and reliable stationery would remain unchanged.

Samaraweera noted that Kasuku would continue serving learners, parents and teachers while seeking new ways to connect with the education community through its products, initiatives and partnerships.

As part of the renewed brand direction, Kasuku also announced plans to introduce Share Your Dream, an initiative that will provide children with an opportunity to share their aspirations and inspire one another.

According to Samaraweera, the initiative will be among the first efforts to translate the brand's renewed purpose into practical engagement with children, reinforcing its belief that every child's ambitions deserve recognition and encouragement.

The rebranding is expected to reposition Kasuku as more than a stationery provider, highlighting its role in supporting children's learning experiences, creativity and aspirations while retaining the heritage that has defined the brand for over 60 years.