HF Group unveils new corporate identity, rebrands to HFCB

HF Group Plc has unveiled a new corporate identity, HFCB, in a move aimed at unifying its businesses under a single brand as the company positions itself as an integrated financial services and property group.

The rebrand, which has received all regulatory approvals, will see the Group and its subsidiaries operate under the HFCB identity.

Speaking during the launch in Nairobi, Group Chief Executive Officer Robert Kibaara said the transition reflects the company’s evolution and long-term growth ambitions.

“This rebrand marks an important milestone in our journey as a business. HFCB reflects who we are today—a strong, fully integrated financial services and property Group—and positions us firmly for the future,” said Kibaara.

He noted that the Group had previously operated under different brand names across its subsidiaries, limiting its ability to present a unified offering to customers and partners.

“Traditionally we’ve been operating in different names, for different subsidiaries… the banking subsidiary has had its own name, the property business has had its own name, the insurance business has had its own name and the group itself has had its own name,” he said.

“What that means then is that these changes bring that all together into a cohesive, single, forward-looking brand. What that means for customers is that you can now have unified, simplified solutions and they can actually be able to enjoy these services served by a single relationship, which we are calling all under one roof.”

According to the Group, the rebrand does not affect its ownership structure, governance, leadership or core operations, but is intended to strengthen market positioning and improve customer engagement.

The company said the transition to HFCB is expected to enhance consistency across the Group, strengthen brand equity and support growth across its key business segments.

The rebrand comes after what the company described as a successful business transformation strategy, with the Group reporting a 250 per cent growth in profitability to Ksh.1.6 billion in the financial year ending 2025.

“The Board and Management remain fully committed to strengthening our competitive positioning and delivering sustainable value for all stakeholders as we embark on this next chapter,” Kibaara added.

Founded in 1965, HFCB Group Plc operates as a non-operating holding company licensed by the Central Bank of Kenya and has interests in banking, property and insurance. The Group has been listed on the Nairobi Securities Exchange since 1992.

Its subsidiaries include HFCB Limited, HFCB Properties Limited, HFCB Bancassurance Intermediary and HFCB Foundation Company Limited.