Dentsu School of Influence celebrates first graduation with over 40 brand contracts awarded #AD

In a major milestone for Kenya’s influencer industry, the first cohort sees over 40 young talents being awarded brand contracts, thanks to the support of five leading brand partners: NCBA, HMD, DTB, L'Oréal, and EABL.

These brands have come together to champion the next generation of digital voices and commit to supporting their professional growth.

The Dentsu School of Influence will run two cohorts annually, with the second intake scheduled for September 2025.

The program is part of Dentsu’s broader vision to shape the future of marketing by nurturing authentic voices and fostering meaningful connections between brands and audiences.

‘At Dentsu, we are truly honoured to play a role in empowering the next generation of rising influencers.  Our heartfelt thanks go out to the pioneering brands who have partnered with us for the first-ever cohort. Together, we are unlocking the unique value that nano influencers bring to the table- not only in driving meaningful conversions, but also in fostering genuine connections that resonate with audiences in authentic and impactful ways," said Samantha Kipury, Co-CEO of Dentsu Kenya.