Polygamy and promiscuity - Felgonah Oyuga on the business of writing

In this episode of She Means Business, Oyuga discusses the business of writing, the commercial appeal of provocative subjects and whether controversy helps turn opinions into a marketable product.

Oyuga has challenged prevailing views on marriage, gender roles and what women should expect from romantic partnerships.

But beyond the controversial topics, what does it take to build a writing career? How does a writer turn strong opinions into commercially viable work? And in a market where attracting attention is increasingly important, does being controversial translate into readership and sales?

Oyuga shares her perspective on writing as a business, navigating criticism and using provocative ideas to spark conversations.

This episode takes a different turn for She Means Business, moving beyond the usual conversations about corporate leadership and careers to examine the business of ideas, the economics of authorship and the fine line between expressing an unpopular opinion and building a brand around it.