Azziad Nasenya becomes first-ever Kenyan face of Garnier in East Africa

Content creator and media personality Azziad Nasenya has become the first Kenyan to be appointed as the face of a Garnier product in East Africa, marking a significant milestone for both her career and local representation in global beauty campaigns.

The announcement was made by L’Oréal Kenya during the launch of the Garnier Even & Bright Serum Cleanser, a new skincare product that the company says combines cleansing and brightening in a single step.

Azziad's appointment makes her the first Kenyan ambassador to front a Garnier product in the region, a move that reflects the growing influence of Kenyan creators and personalities in international brand partnerships.

Speaking after the announcement event held at Emara Ole Sereni in Nairobi, Azziad described the opportunity as bigger than a personal achievement.

“When I was told I would be the first Kenyan face of Garnier, I was elated. Not because of what it means for me, but because of what it means for every young Kenyan girl who has ever looked at a global beauty campaign and not seen herself in it. She’s there now,” she said.

Over the years, Azziad has built a strong following across digital platforms, growing from a viral internet sensation into one of Kenya’s most recognisable media personalities and influencers. Her latest endorsement places her among a growing list of African creatives being tapped by multinational brands seeking stronger connections with local audiences.

The partnership was unveiled during the launch, where guests attended an experiential activation themed around the product's foaming and cleansing properties.

The campaign accompanying the launch, dubbed “Dust ni Constant. Glow ni Choice.”, draws inspiration from everyday urban experiences and encourages consumers to rethink their skincare routines.

Azziad also expressed her excitement about the product's innovation, saying she was impressed by its formulation after learning more about it from the brand.

“When L’Oréal walked me through the science behind this product, I was genuinely amazed. The idea that my daily cleanser is actively brightening my skin at the same time? That is the kind of innovation that changes everything,” she said.

According to L’Oréal East Africa Managing Director Marie Van Haesendonck, the launch represents both a landmark moment for Kenyan representation and the introduction of a product designed with local consumers in mind.

“This launch signifies two powerful moments, a historic Kenyan first and a product whose science is genuinely world-class at a pocket-friendly price. The Garnier Even & Bright Serum Cleanser is proof that L’Oréal is committed to delivering real innovation for Kenyan skin,” she said.