Meta rolls out in-stream ads and ads on Facebook Reels in Kenya

Kenyan content creators will earn money for their original videos on Facebook after Meta on Tuesday announced the availability of in-stream ads and ads on Facebook Reels.

In-stream ads play before, during or after on-demand videos, whether pre-recorded content or when publishing a recording of a previous live stream.

Meanwhile, ads on Facebook Reels integrate into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining their followers.

Meta said to use either product, creators must pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies, and they must be at least 18 years old.

Additionally, for in-stream ads creators must meet certain eligibility requirements such as having a minimum of 5,000 followers.

“This expansion will empower eligible creators in the vibrant creative industry in Kenya to earn money, whilst setting the bar high for creativity across the world and making Meta and its family of apps the one-stop-shop for all creators,” said Moon Baz Meta’s Global Partnerships Lead, Africa, Middle East and Turkey.