World Sports Journalists Day: Saluting the unsung heroes

In the roar of the stadium — beneath the chants, cheers, and heartbreak — there’s a quieter voice that carries the dreams of millions: the sports journalist.

In Kenya, sports journalism is more than match reports or final scores. It’s storytelling fused with heart and hustle. It’s preserving legacy, amplifying raw talent, and shining a light on heroes – both the iconic and the overlooked.

“They eat, live, and breathe sports,” says Barnaba Korir, Athletics Kenya Nairobi County chairman.

From dusty pitches in Bomet to the floodlights of Kasarani, sports journalists chase stories across regions, braving early morning assignments, long road trips, and working under several tight deadlines — all in service of the game. They capture both triumph and heartbreak, crafting narratives that inspire a new generation of athletes and fans.

They cover forgotten disciplines, revive neglected talents, and challenge institutions to do better and be accountable. Through words, photos, and video, they connect fans to athletes and turn fleeting moments on the pitch into lasting memories.

In a country where many sports still fight for attention and investment, these sports journalists remain tireless advocates. They do more than report scores — they ask tough questions, celebrate small wins, and insist that every sport matters, not just the ones with trophies.

So today, on World Sports Journalists Day, we say thank you — to the women and men behind the mic, the camera, and the notepad. Your dedication, passion, and integrity shape the soul of Kenyan sport.

You are the unseen heartbeat of our sports culture — and your work matters.

Happy World Sports Journalists Day!