World Athletics Championships Budapest 23 medals unveiled
The medals
of the World Athletics Championships Budapest 23 have been unveiled, with 11
days to go until the competition begins.
The event's
organisers, who have already incorporated several distinctive features into the
organisational work, aimed to ensure the medals were truly one-of-a-kind.
The design
of the medals was driven by a focus on uniqueness and originality. Deviating
from traditional medal designs, the emphasis was placed on representing the
host country and capturing the essence of a sporting nation.
On one side
of the medals, the central figure is the logo of the WCH Budapest 23: the
Statue of Liberty atop Gellért Hill, a prominent and recognisable landmark in
Budapest.
Standing at
a towering height of 14 metres, this charismatic female figure can be seen from
various corners of the city, leaving a lasting impression on visitors.
The palm
branch grasped in the statue's hand has long been a symbol of glory, victory
and enlightenment, dating back to ancient times. It serves as a tribute to past
athletes and their remarkable achievements.
The reverse
side of the medals carries a dual meaning. At the forefront, the brand new
National Athletics Centre, resembling a crown-like structure, stands as the
venue for the World Championships. In the background, the race track serves as
the backdrop, where athletics superheroes will etch their names into history.
"It was
imperative that our medals connect sports, heroism and national identity.
Moreover, all three coaches of the podium finishers will also receive
medals," said Balázs Németh, CEO of the LOC.
The
craftsmanship behind these medals reveals meticulous attention to detail.
Crafted from a unique brass alloy, each medal is plated in gold, silver or
bronze.
The medals’
total composition consists of a staggering 140kg of precious metal and a ribbon
spanning 450 metres. The comprehensive process, from initial design to the
final touch of tape sewing, culminates in more than 3000 hours of combined
effort.
Naturally,
sustainability was also a significant factor during the planning phase: the
medal packaging comprises responsibly sourced forestry raw materials, weighing
a total of 146kg. The distinctive medal case makes the World Championships
medals truly exceptional.
The
designers utilised excess material from the race track at the National
Athletics Centre to line the box.
Adding to
the allure of the World Athletics Championships Budapest 23 is the innovative
Medal Plaza, where the medal ceremonies will take place before the sessions
each day. This is the first time that the athletes are celebrated outside of
the stadium.
The Medal
Plaza also serves as a vibrant hub of entertainment. With daily live music,
captivating performances and a range of engaging activities, it stands as a
dynamic showcase of the World Championships’ festive spirit.
For the cost
of a single ticket, visitors can enjoy a three-in-one entertainment package: a
sporting spectacle, a fan zone, and a concert experience.
The World
Athletics Championships Budapest 23, set to commence on 19 August, promises to
show the world a true celebration of sport on a unique stage and welcomes
everybody who wishes to witness the wonder.
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