Team Kenya travels to Paris Olympics in style with homemade kit

Kenyan athletes will be sporting a travel kit that embodies both national pride and cultural heritage as they head to the Paris 2024 Olympics, thanks to a partnership between Kenya Breweries Limited (KBL) through its Tusker brand and Kenyan clothing brand Home 254.

The making of the kit was undertaken as part of Tusker's sponsorship of Team Kenya for this year's Olympic Games. Home 254, known for its stylish casual wear, was tasked with designing and producing the kit.

The kit incorporates the Kenyan flag's colours (black, white, red, and green) and features elements inspired by traditional Maasai Shukas, reflecting Kenyan cultural heritage.

"This travel kit is unique because it was designed and produced by Kenyans, for Kenya," said Brian Jura, Founder and CEO of Home 254.

"We're incredibly proud of this responsibility. The design and fabric selection prioritized both style and comfort for the athletes. We incorporated patterns reminiscent of the Maasai shuka, along with the Kenyan national colours, to ensure the athletes felt proud and represented. Additionally, the fabric is suitable for the expected hot weather in Paris during the Games."

"This opportunity to produce the Team Kenya kit is a huge honour for Home 254. This partnership allows us to showcase Kenyan design talent and quality products to the world. We hope it inspires other Kenyan design startups to dream big and believe in their capabilities," Jura added.

Mark Ocitti, KBL Managing Director, commented: "We at KBL are proud of our ongoing support for Team Kenya in the Paris 2024 Olympics.  The development of this travel kit exemplifies our commitment to ensuring our athletes look their best as they represent Kenya on the global stage.”

“Tusker, a proudly Kenyan brand, is also dedicated to supporting other Kenyan businesses and showcasing their ability to produce top-quality goods.  We entrusted Home 254 with this responsibility, and they have undeniably proven that Kenya possesses the talent and skill to compete with the world's biggest brands," He added.

National Olympics Committee of Kenya (NOCK) Secretary General Francis Mutuku expressed his gratitude to KBL for the partnership.

"Tusker has consistently demonstrated their commitment to our athletes, and sponsoring the design and production of the Team Kenya travel kit is a shining example. The positive reception from the athletes speaks volumes about the quality of this kit. We are sincerely thankful to KBL for their support and for being part of Team Kenya's journey to the Paris Olympic Games," Mutuku said.

With the Paris Olympics approaching, Team Kenya athletes continue to arrive in Miramas, Southern France, where they will camp, train and prepare for the competitions.

The Kenya Rugby Sevens team was the first to depart, followed by others like the Relays team, the Malkia Strikers volleyball team, and more athletic teams scheduled to depart at later dates.