Red Bull appoints Klopp to spearhead Strategic Vision
Former Liverpool manager Jurgen Klopp has been
appointed global head of soccer at Red Bull.
The
57-year-old German will begin the role on 1 January 2025.
"After
almost 25 years on the sideline, I could not be more excited to get involved in
a project like this," said Klopp.
"The
role may have changed but my passion for football and the people who make the
game what it is has not."
Energy
drinks brand Red Bull owns RB Leipzig in Germany's Bundesliga, Austrian side
Red Bull Salzburg and Major League Soccer side New York Red Bulls, as well as
Brazilian side Red Bull Bragantino.
It also took
a minority stake in Championship side Leeds and became the club's
front-of-shirt sponsor earlier this year.
Red Bull
says Klopp will not be involved in day-to-day operations but will advise teams
on playing philosophy, transfer strategy and coaching development.
"Jurgen
Klopp is one of the greatest and most influential figures in world soccer, with
extraordinary skills and charisma," said Oliver Mintzlaff, the company's
CEO of corporate projects and investments.
"In his
role as head of soccer, he will be a game-changer for our involvement in
international soccer and its continued development."
Klopp won
eight trophies in nine years at Liverpool, including the Premier League and
Champions League, before stepping down at the end of last season.
He began his
managerial career at Mainz in 2001 before joining Borussia Dortmund in 2008,
where he won two Bundesliga titles and reached the 2013 Champions League final.
He resigned
in May 2015 to take a sabbatical but cut it short to succeed Brendan Rodgers at
Anfield in October that year.
Red Bull has
invested in ice hockey, extreme sports, motorsports and two teams in Formula 1,
with Red Bull Racing currently holding both the drivers' and constructors'
titles in the sport.
A news
conference formally announcing Klopp's appointment will take place in
mid-January.
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