Kenya Simbas secure Kshs.1.5m grooming sponsorship deal from HACO Industries

In a significant boost for Kenyan rugby, the Kenya Rugby Union (KRU) has announced a new partnership with HACO Industries' Amara brand. 

The collaboration was unveiled on Wednesday at a press conference held at RFUEA Grounds, Nairobi, where Amara was revealed as the official grooming partner for the Kenya national rugby union team, the Kenya Simbas.

Through the partnership, Amara has injected a sum of Ksh.1.5 million, a crucial investment that underscores their support to the Simbas.

Speaking during the event, HACO Industries Managing Director Mary-Ann Musangi termed the partnership as a unique opportunity for their brand to connect with the rugby community.

“This partnership offers us a unique opportunity to connect with our consumers through the shared values of excellent performance. This collaboration is strategically crafted to forge a strong bond between Amara and the rugby community,” Musangi said.

KRU Chairman Sasha Mutai expressed his gratitude towards the partnership.

“The Kenya Rugby Union is thrilled to have Amara on board as the Official Skin Care Partner of the Simbas. This partnership highlights the growing recognition of rugby as a powerful platform for brand engagement. We are confident that our collaboration with Amara will bring added value to the team and the sport, inspiring our players and fans alike,” said Mutai. 

The significance of the partnership was also highlighted by Simbas captain, George Nyambua. 

“We are extremely grateful for Amara's support, especially after a period without a sponsor. This partnership is a tremendous boost as we gear up for the next qualifiers. It’s not just about financial support, it’s about the morale and motivation it brings to the team,” noted Nyambua.