Boost to 2025 Rhino Charge as Safaricom injects Ksh.25.8 million sponsorship

The 2025 Rhino Charge got a massive shot in the arm after telecommunications firm Safaricom on Tuesday announced a Sh25.8 million sponsorship for the event, set to take place on Saturday, 31st May in Baringo County.

This marks a significant increase from last year’s Sh 5 million sponsorship.

The sponsorship will go towards supporting Car No. 44 (AK44), led by Safaricom Chairman Adil Khawaja and the EV Explorers, the first-ever electric vehicle team to participate in the Rhino Charge, a historic moment for sustainable motorsport in Kenya.

Beyond the cash, Safaricom will also provide connectivity solutions and an experiential set-up on the ground to enhance the participant and spectator experience at the remote off-road event.

“Rhino Charge aligns with our commitment to drive sustainability and environmental conservation. As part of celebrating our 25 years of transforming lives, we’re proud to deepen our involvement in conservation and sustainability initiatives by doubling our support for this year’s Rhino Charge competition. Beyond funding, we’re also bringing connectivity and immersive experiences to the ground to enrich the event experience, reflecting our commitment to using technology for meaningful impact,” said Dr. Peter Ndegwa Safaricom CEO.

The 36th edition of the Rhino Charge is expected to draw 65 competing teams, including five-time winners Car No. 5, led by Graham McKittrick, and past champions Car No. 4, led by Mark Glen. Other top contenders include Car No. 43 (Peter Kinyua), Moto Moto (Rajesh Maini), Team AK44 (Adil Khawaja), BATUK, Team Huzi, and Zambarau Heels on the Wheel.

Last year’s event, held in Torosei, Kajiado County, set a new record by raising KES 325.8 million, the highest amount in Rhino Charge history. Car No. 44, backed by Safaricom, emerged as the top fundraiser with KES 175 million, reinforcing thecomapny’s long-standing legacy of excellence and dedication to conservation.

Safaricom has supported Rhino Charge for over a decade, helping raise more than KES 2.4 billion for conservation. The funds have supported electric fencing in areas like Mt. Kenya, the Aberdares, and Kakamega Forest, as well as the protection of water towers and natural habitats across Kenya.