2025 Uefa Champions League Campaign launched in Kenya

Through the campaign, Heineken is aiming to transform the football culture in Kenya with a series of experiential activities going beyond the usual live match screenings into unforgettable social events for hard-core fans of the Champions League.

The campaign is anchored on the brand’s global sponsorship of UCL through which Heineken holds unique events bringing fans together, fusing the football experience with a curation of music, art, entertainment and lifestyle activities.

Dubbed “Cheers to the Hard Core Fans”, the campaign will culminate in a grand party, the UCL Finals Viewing Event, in May. 

Prior to that, fans will have had the opportunity to see the UCL trophy which will be in Kenya between 1st to 3rd May.

Kenya Wine Agencies Limited Commercial Director, Jonas Geeraerts said this year’s UCL campaign will be bigger and more exciting and engaging than last year.

“This year, the campaign will be bigger, bolder and better. We promise to deliver to the UCL fans and Heineken consumers at large, an exciting and unforgettable Champions League season,” said Mr. Geeraerts at the launch event at the upmarket Kalamata Restaurant in Lavington, Nairobi, on Tuesday evening.

He added that the goal is to change the football culture in Kenya from mere spectating to a blend of football, food, music and entertainment. 

“Heineken is already redefining what it means to be a football fan. This is also an opportunity for the brand to connect strongly with consumers with memorable, fun-filled football moments.”

KWAL Head of Marketing Dr. Senorine Wasike, says the campaign is more than a marketing exercise as it aims at creating meaningful engagement with football fans around what they enjoy while watching the game. 

“We aspire to create unforgettable brand experiences around football. Through this campaign we want to create a seamless brand experience that fosters a strong connection between the brand and football enthusiasts,” says Dr. Wasike.

Football fans will have the opportunity to see the Champions League trophy which will be in Kenya on May 1st to 3rd among other engaging, memorable experiences.