SBM Bank Kenya partners with W Exclusive Fitness and Wellness to enhance customer well-being

This collaboration aims to enhance the well-being of SBM’s elite customers and staff by providing privileged access and exclusive discounts at the premium fitness facility.

Under the agreement, SBM Bank Kenya’s Elite Visa Infinite cardholders will receive an 11% discount on annual membership fees at W Exclusive Fitness and Wellness, which features high-end amenities, including padel and squash facilities. Payments for gym memberships can be seamlessly made using SBM cards, with Elite customers exclusively using the SBM Infinite card.

Additionally, SBM Bank will extend the offer to its staff and their spouses as part of its commitment to promoting wellness among stakeholders. With an annual membership priced at Ksh.35,000 for individuals and Ksh250,000 for couples, SBM Bank customers will enjoy savings of up to Ksh.15,000 and Ksh.30,000, respectively, through this partnership.

Leadership Endorsements

SBM Bank Kenya CEO Bhartesh Shah welcomed the initiative, describing it as a step towards fostering a holistic lifestyle for the bank’s stakeholders.

“At SBM, we believe in nurturing a culture of wellness that extends beyond our professional lives. This partnership with W Exclusive Gym underscores our commitment to supporting the physical and mental well-being of our esteemed customers and employees, in line with our values of excellence and customer-centricity,” Shah stated.

He further highlighted the bank’s dedication to enhancing the experience for its Elite clients, noting, “We are delighted to expand the exclusive benefits of our Infinite card through this strategic collaboration. Our discerning clients will now access W Exclusive Gym’s exceptional amenities at preferential rates.”

Anton Wakefield, General Manager of W Exclusive Fitness and Wellness, expressed enthusiasm for the collaboration. “We are excited to partner with SBM Bank Kenya to promote health and wellness among their staff and elite customers. This partnership aligns with our shared vision of empowering individuals to achieve their fitness goals in a world-class environment.”