Huawei Cloud, Mango TV, RMS sign MoU to accelerate media intelligence in Kenya

The summit culminated in the signing of Memorandums of Understanding (MoUs) between Huawei, leading new media platform Mango TV, and prominent Kenyan media houses, including Royal Media Services, and Standard Group.

According to the agreement, all parties will actively work together to promote cultural exchanges and media industry cooperation between China and Kenya.

This strategic collaboration leverages Huawei Cloud's leading audio and video cloud services and advanced media infrastructure, empowering Kenyan media houses to adopt cutting-edge technologies, drive innovation, and deliver exceptional experiences.

"AI is fundamentally transforming the media and entertainment industry," said Gao Fei, President of Huawei Eastern Africa Region.

"We recognize that African media companies are actively embracing AI-powered new media initiatives. Huawei, with its 26-year presence in Kenya, is committed to providing a digital ecosystem platform that fosters collaboration between Kenyan and Chinese industry peers."

Timothy Owase, CEO of Kenya Film Commission and who was representing Ababu Namwamba the CS for Youth Affairs, Creative Economy and Sports highlighted that: “the Kenyan government recognizes the importance of the digital space as a critical distribution channel for content that emerges from the creative industries. It is critical that we all put our efforts towards seeing how we are able to have products that can go across the World. This can be done with collaboration and partnerships. I want to encourage the Chinese businesses and Kenyan businesses to collaborate, especially in the creative industries.”

“I welcome Mango TV to the Kenyan landscape and mention Huawei for the effort you have put in place in terms of what you are providing through Research & Development and the kind of ideas, products and solutions that you are putting into the market,” he concluded.

Looking ahead, Huawei will ramp up its cloud investment in Kenya. This commitment translates into providing the leading AI technologies, a wider range of industry-specific applications, and enhanced customer service.

Ultimately, these efforts aim to solidify a foundation for the sustainable development of Kenya's digital economy.

Royal Media Service's Director ICT & Radio Fred Afune welcomed the partnership saying it will go a long way in ensuring the media giant works efficiently and reduces costs.

"Huawei Cloud Computing, for example, offers us resources and tools that include storage, better speeds, databases, networking capabilities, secure and seamless distribution and AI-backed content suggestions and curation. We are able to access and use these resources on demand without investing too much in IT infrastructure. We are able to work efficiently, reduce our costs and scale operations quickly and easily. This enables us to deliver quality content to our audience anytime, anywhere," said Mr Afune.