Posta Kenya blasted online for sharing faulty AI image featuring extra hands and white employees

While prompting Kenyans to never hesitate to reach out to their 'able' customer care team, the corporation shared an artificially-developed image featuring four smiling models all wearing call center headsets over their heads.

"Usikubali story za jaba. For any clarity about our products and services, kindly give us a call or WhatsApp us. Our able customer care team is always on standby to handle all your queries," they tweeted.

However, keen Kenyans quickly noted some all-too-common discrepancies with the AI image - two of the models are having three hands each while two, of the four, are white.

One user noted, "Check out the hideous extra hands! Sasa hapa nani ako na story za jaba? Two of your fantasy AI models have three hands each! Na bado ata simu zetu huwa hamchukui!"

Another observer said, "Since when did Posta Kenya hire white models? Your communication team is absolute trash! This image should not have made it to X without proper scrutiny. Typical government parastatal!"

Other users also poked fun at the image, some, even throwing in a few puns too.

"Talking of Jaba na watu wenu wako na mikono mingi. Wako HAND-as (laugh emojis)!"

Advice was offered too: "If you adopt tech, then do it correctly... first identify software that can be used at commercial level, then get a pro who knows what they are doing...What is this surely @Posta_Kenya???" X user Ja_Nyakach wondered.

After staying up for more than two hours, Posta Kenya's official X handle has pulled down the erroneous image. They haven't publicly commented on the errors.

Lately, several top government and private companies have been employing the services of AI-generated images, models and voices to drive their marketing campaigns, thus bypassing traditional marketing teams. 

Most, however, have come with glaring errors. Just recently, the Kenya Urban Roads Authority (KURA) was also blasted online for sharing a glitch-ridden AI image which, amongst other flaws, showed cars being driven on an incomplete road and a highway that led to nowhere.

Other Kenyan companies that have rolled out AI in ads include private school group Pioneer, which ran AI-generated TV ads, publisher Kartasi Group, which uses AI-generated images on the cover of its exercise books, and popular bread brand Supa Loaf which uses AI-generated images on its billboards.