Over 100,000 women set to benefit from BrighterMonday free skills program

The #BeaBossLady initiative, designed for women aged 18-35, offers free courses accessible via WhatsApp to fit into their busy lives, covering areas like digital literacy, financial management, and career development.

“At BrighterMonday, we believe that by uplifting women, we uplift entire communities. The #BeaBossLady initiative aims to provide women with the practical skills and confidence they need to increase their income, secure meaningful employment, and make informed financial decisions” said BrighterMonday Kenya’s CEO, Chris Otundo

Arifu’s CEO, Craig Heintzman, echoed Otundo’s sentiments, underscoring the initiative’s role in promoting economic inclusion through accessible learning.

 “We are thrilled to support the #BeaBossLady initiative with our AI-enabled learning platform,” Heintzman said.

 “This program aligns with our mission to make quality education accessible to underserved communities, and we believe it will drive meaningful impact for women across Africa. By delivering courses directly to their phones, we’re providing an opportunity that removes traditional barriers to education, whether it’s geography, time, or cost” Heintzman added 

The courses address key challenges faced by women in the job market, providing training in soft skills, digital sales, and social media marketing strategies.