Jumia partners with Adidas during Black Friday

According to Jumia Kenya COO Kenneth Onyola, Adidas products will be featured on Jumia under the tag ‘Official Store’.

“We are happy to provide quality sportswear to our customers at affordable prices. Customers can easily identify genuine Adidas shoes on Jumia by shopping under Adidas' official store on our platform. We all know Adidas as the leader in quality sports gear, and a 40% discount to our customers is the best news this Black Friday,” said Mr. Oyolla.

The 'Official Store' service targets customers who shop for quality products from trusted brands and prioritize quality over price. Customers can pay through their preferred payment modes, either Cash-on-delivery, Card Payment, or Mobile Money and enjoy next-day Free delivery.

“We are delighted to be deepening our partnership with Jumia as we continue to expand our strategy in Africa. Consumers will be at the heart of this exciting collaboration and will be able to experience the Adidas brand and its key products," said the Head of eCommerce Adidas, Nawel Chachi 

The online platform plans to hold an exclusive day-long brand day for Adidas this coming weekend, 19th November.

Customers will purchase genuine Adidas sneakers, tracksuits, Tee shirts, bags, Flip-flops, aqua slides, and many more products at a further discounted price of up to 50%.