Jubilee Insurance and Keino Sports host financial literacy forum for athletes in Eldoret

Jubilee Insurance, in collaboration with Keino Sports, organized a financial literacy and investment seminar in Eldoret, Uasin Gishu County, aimed at equipping athletes with essential personal finance skills and strategies for long-term financial planning.

The full-day session brought together over 100 athletes and covered key topics including budgeting, investment, estate planning, and health-related financial preparedness. The forum addressed the financial challenges faced by athletes, especially given the typically short span of peak earning years in sports.

Jubilee Insurance Group CEO Dr. Julius Kipng’etich highlighted the need for targeted financial education, noting that many athletes misjudge the longevity of their earning potential and often lack access to trusted financial advice.

“Financial missteps in sports are common due to lifestyle inflation, peer pressure, and the sudden acquisition of wealth,” Dr. Kipng’etich said. “This forum is part of a broader effort to build financial discipline and help individuals make more informed choices.”

The initiative forms part of Jubilee Insurance’s ongoing push to promote financial literacy through strategic partnerships and practical learning platforms.

Keino Sports Events CEO Martin Keino, a former middle-distance runner, emphasised the importance of such forums from a personal perspective.

“As a former athlete, I understand the uncertainty that comes after retirement from sports. This seminar offers guidance that many of us lacked,” said Mr. Keino.

The event is part of a broader effort to close the financial knowledge gap among Kenyan athletes and promote more sustainable money management habits during and after their sporting careers. Organizers say more sessions are planned to expand the reach of this initiative across the country.